UMass Boston

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Social Influence & Compliance Gaining

Course Overview

Date / Time Location Credits Minimium Tuition*
-
TBA
On-line course 3 $1398 (guest students)
$1584 (current students)
Date
-
Time
TBA
Location
On-line course
Credits
3
Min. Tuition*
$1398 (guest students)
$1584 (current students)

Description

This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.

Registration will begin July 31st

Course Details