UMass Boston

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Social Influence & Compliance Gaining

Course Overview

Date / Time Location Credits Minimium Tuition*
9/3/24 - 12/13/24
TBA
On-line course 3 $1984 (guest students)
Date
9/3/24 - 12/13/24
Time
TBA
Location
On-line course
Credits
3
Min. Tuition*
$1984 (guest students)

Description

This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.

This course is closed for registration.

Course Details