UMass Boston

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Marketing Research

Course Overview

Date / Time Location Credits Minimium Tuition*
9/3/24 - 12/13/24
TBA		 On-line course 3 $2557 (guest students)
Date
9/3/24 - 12/13/24
Time
TBA
Location
On-line course
Credits
3
Min. Tuition*
$2557 (guest students)

Description

This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.

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Course Details

Session

Special Program 1

Class Dates

9/3/2024 - 12/13/2024

Location

On-line course

Enrolled / Capacity

30 / 35

Status

Open

Instructor

Raymond Liu

Tuition*

$2557 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details