UMass Boston

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Advertising/PR Campaign Planning

Course Overview

Date / Time Location Credits Minimium Tuition*
9/3/24 - 12/13/24
TBA		 On-line course 3 $1984 (guest students)
Date
9/3/24 - 12/13/24
Time
TBA
Location
On-line course
Credits
3
Min. Tuition*
$1984 (guest students)

Description

In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.

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Course Details

Session

Regular Academic Session

Class Dates

9/3/2024 - 12/13/2024

Location

On-line course

Enrolled / Capacity

23 / 30

Status

Open

Instructor

Ashleigh Shelton

Prerequisites

COMM 270

Tuition*

$1984 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details